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Mountains of Memory Resources
Mountains of Memory
Committee
Julieanne
Smith (Chair)
Rawnsley Park Station
Carmel Reynolds
Willow Springs Station
Shirley Mills
Copley
Caravan Park
Sue Ellery
Bendleby
Ranges
Peter Cahalan
SATC
Chris Burchett
SATC
Heather Sweeting
NRDB
Susan Lee
FROSAT
Dan van Holst
Pellekaan
Joe Stelman
Deb Clarke
(Project
Manager)
Lorraine Edmunds
(Interpretive Consultant
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based on the geo-tourism strategy developed by
the Flinders Ranges Tourism Operators Association (FRTOA) in
2005-06
funding from the Australian Tourism Development
Program (ATDP) through AusIndustry to develop a range of plans and
strategies to grow and develop tourism in the Flinders Ranges
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the project was inspired by international
recognition of the unique and ancient Ediacaran fossil fields in
the region. The Ediacaran period is named after the Ediacaran
fossils, which are the earliest examples of multicellular life on
earth - found in and around the Flinders Ranges! Stretching from
542 to 635 million years ago, examples have now also been found at
several other locations around the world in rocks of the same age.
This is the first time a geological period has
been named in over 120 years, and its the first time a geological
period has been named after rocks in the Southern Hemisphere. So
when you think of the Flinders Ranges, remember this is the home
of the oldest, and newest geological period!
Geotourism is defined as "tourism that sustains
or enhances the geographical character of a place its
environment, culture, aesthetics, heritage and the well-being of
its residents".
The project is being coordinated
by a Project Management Committee of operators, NRDB, SA Tourism
Commission and FROSAT reps, and includes 5 key elements:
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Development of a brand
statement for the Flinders Ranges, completed in Sept 07 Since
then we have employed an agency called Leap to develop a
marketing and communications strategy by the end of May
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A regional interpretive plan
currently in development through community consultations by the
Interp Consultant, Lorraine Edmunds
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An operator training program
and related resource materials linked to the brand strategy and
interpretive plan currently being developed by the PMC. The
first training session was held at Orraparinna at the end of
February
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A merchandise strategy
currently under discussion with the PMC
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there is a place in the strategy development
for all the experiences offered to visitors to the region,
while the point of difference to be highlighted will be the unique
geological and fossil history
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